Week 5A: Defining Your Target Market

Defining Your Target Market

   While browsing two different websites with similar products, I was able to get a better idea of each companies target market.

   The first company website that I viewed was Subway. Their website was bright, colorful, and had an energetic feel. After noticing how much information they shared about their product, their company, reward program, and social responsibility, I immediately sensed that this was targeting a 30+ age group. An age group that is interested in knowing who they are supporting, where their money is going, and what they are getting in return.

I found many "call to actions" on the Subway website such as "Order Now", "Gift Now", and "Join Now". These are clearly placed so that they are easy to find. I was also able to find links to their social media at the bottom of their homepage. Having social media links at the bottom of a homepage tells me that it is not important information. This is clearly different from the second company website that I viewed.

Hungry Bear Deli was the second company website that I spent some time checking out. It was clear to me that their target audience was a younger demographic perhaps 17+. It was bold, clear, cleaver logo, and their social media presence was unquestionable. By having their social media links displayed after scrolling only once tells me that this is important information, even displaying more social media links at the bottom of their page. Their information was limited to their menu, contact information, social media links, and a friendly customer review. There was not much information to keep you looking around this website.

After comparing these two websites, I was able to see clear differences showing how they target different audiences. Subway really emphasizes good health, their work in communities, and social responsibility which appeals to an older demographic, while Hungry Bear Deli emphasizes their menu and social media presence appealing to a younger consumer. Subway had more "call to action" buttons giving customers more opportunity to engage. Hungry Bear Deli wants to entice your senses by showing you detailed photos of their sandwiches hoping to make your mouth water. This is great for a younger, "on the go" consumer. Both websites were designed nicely and gave a clear message of their brand within a few scrolls or less.