Week 10A: Blogging for Business

BLOGGING FOR BUSINESS - A Human Touch

   Adding a human touch to your blog post is a great way to get people to connect with you. This is great if you are writing for yourself or your own business. Making people feel like they know you or can relate to you seems like a key idea when you are trying to grow a following. You can blog from personal experiences and with your own sense of humor, you can add opinions and thoughts about current or past events. This helps to make people feel like they really know you but in the corporate world, this is not usually intended.

   When you are working not as the face of a company but rather behind the scenes, adding a human touch just does not work. You are there to speak about a brand or company that has no ideas, or opinions, might not have a sense of humor but wants people to connect to them in a different way. I think that one of the most important things that a big business, company or brand wants you to feel about them is a sense of trust.