Week 13B - Online Advertising

     

 Weeks 13 - Online Advertising

     I have also found that although we have far less followers on Instagram but much more reaction to our posts. The same picture added to both Instagram and Facebook will have way different engagement. After a few hours we have lots of people engaging our IG post but no reactions happening on our FB. From our experience on Facebook and Instagram, it has lead me to want to grow our Instagram page more and focus less on our Facebook.

     I love how Facebook and Instagram both give the option to boost a posts even long after you have posted them. A great tool for someone who may not have thought about advertising initially. Boosting is such a great way to make sure that more than just your followers can see what you are about and why you might be great for them and there next event. Facebook allows you to boosts post but it also allows you to create an offer, deal or discount and attach an image like a coupon. This is great advertising for the frugal consumer. Boost your page, promote your page, create automated ads, are all addition ways to promote on Facebook.

     Creating a video post and boosting it is something that I would like to do in the near future. I really feel like this is that best way to engage a customer. Make them feel like they are in the room with you and are experiencing it in real time. There are are times that I would want to advertise more often such as the holiday season, wedding season, and graduation season. These are typically the times where people are more interested in hiring a photo booth service and for that reason I would think once a week would be good.